After having drinks with a friend the other night and hearing her say "what's a primer?", I realized this is not the first time I've heard the question, and definitely won't be the last. But to me, I nearly choked on my drink. "HOW ARE YOU LIVING?!" Came to mind... A primer can change the whole base of your face while you apply your makeup, and how your shit's gonna last throughout your day (or night). So here, my beauty blundresses, is your guide to everything you need to know about primers. And also, some of my shameless recommendations of course.
In painting, a house or a canvas, a primer is considered a base coat 
for the paint you're about to apply. Picture that same mentality for 
your makeup. Primers can even out, prepare and even blur imperfections 
on your skin before you apply foundation or bb cream or whatever you 
use. They can come in many forms, either a gel or cream or liquid 
substance, and honestly, I apply mine with CLEAN fingers, but you can 
use a brush as well. Primers can be water-based, mineral-based or 
silicon-based, which you can choose what works for you. Most primers 
also have the added bonus of SPF in them, which you should be rocking 
daily people! There are also different finishes in various primers, skin
 color adjusting, mattefying, etc. and I switch mine up depending on the
 look I am going for.
An illuminating primer, such as That Gal by Benefit or Magic Lumi will
 brighten and infuse your makeup with a good type of shine and 
luminosity. I really like That Gal, but it is pinky toned, as 
brightening primers tend to be, so you might have to try out a few to 
see what works with your skin. I enjoy illuminating primers when I'm 
aiming for a dewy and bright look to my makeup.
A poreless or sometimes mattefying primer is my usual go-to option. A popular choice is Benefit's Porefessional, which is a flesh-toned cream, but I tend to go between my two favorites, high-end being Tarte's Clean Slate Poreless Primer and the (newer) Maybelline Baby Skin Instant Pore Eraser.
 Each of these are a clear, gel like consistency and feel like pearls 
when rubbed on the skin. They really give the effect of that 
"photoshopped" blurred skin look, minimizing pores and evening out and 
inconsistencies. These mattefying primers seem to work best with oily-to
 normal skin, so as not to cling to patchy areas of dry skin, but I do 
have dry skin episodes myself at times, and I can just use the primer in
 the areas I need to blur out, rather than over my entire face.
For dry skin, I've enjoyed the Laura Geller Spackle Primer on my winter days, but I don't find this to have the greatest longevity. I also have tried a sample of the Smashbox Photo Finish Hydrating Primer
 which I think is a great option, definitely lighter weight, as are all 
Smashbox primers (love!). I am obsessing over the Laura Mercier Radience Bronze Primer
 currently, which is really smooth and hydrating, with a bronzing tone 
to it, which really gives you a nice amount of color to your base, which
 is readily welcomed in this bleak season!
Guess what 
people, it doesn't stop with the skin. There's also the best thing since
 sliced bread, EYESHADOW primer. If you are wearing any form of eye 
makeup beyond mascara, liquid or gel liner, eyeshadow, matte or shimmer 
or smoky or neutral, you can not achieve optimum results without the 
holy grail item of eyeshadow primer. They can even out your eyelid 
color, reduce oilyness (which often leads to creasing or smudging 
eyeshadow) and even intensify the color of your product. There are two 
extremely popular eyeshadow primers starting with the Urban Decay Primer Potion, which comes in four finishes, I use Eden, a nude matte finish, and there's also Sin, a champagne shimmer, Greed, a yellow-gold, and Original, a clear drying nude. Second is Too Faced Shadow Insurance,
 which is lightweight and crease proof. If you're on a budget.... too 
bad, these are literally the be-all, end-all. Just kidding, but they're 
really the best. Perhaps try out the Elf Mineral Eyeshadow Primer, which I find to work pretty well and is only $1.00!! I also occasionally use eyeshadow bases, such as MAC Paint Pots or Maybelline Color Tattoos, but that's a whole other post. Prime on, ladies!
 


 
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